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Mr. Viren Rodrigues, Head of Mining & Agri Business, BKT

April 27, 2026
Mr. Viren Rodrigues, Head of Mining & Agri Business, BKT

BKT Tyres has built a presence globally by following our core philosophy of offering the right tyre for the right application. For us, tyres are not just components, they are performance enablers that empower our customers to achieve higher productivity, reduce total cost of ownership, and achieve lasting operational excellence

Q. Across sectors such as agriculture, mining, construction, and industrial logistics, off-highway tyres play a critical role in determining machine productivity and operational reliability. From BKT’s perspective, how is the role of tyre technology evolving as heavy equipment becomes more powerful and project environments more demanding?

    Our tyres and tracks are engineered to deliver stronger traction, optimised rolling resistance, and extended service life, ensuring fewer replacements and improved total lifecycle cost for both OEMs and contractors. Innovation lies at the heart of BKT Tyres’s product development, guiding every aspect of our design and manufacturing process.

    Our tyres integrate advanced technologies to ensure superior performance and extended service life. Our radial tyre range, in particular, is engineered to deliver uniform wear and enhanced heat dissipation, factors that collectively minimize downtime and extend equipment longevity. Additionally, we continue to invest in tyre testing and technologies, enabling operators to prevent unplanned interruptions.

    For us, tyres are not just components; they are performance enablers that empower our customers to achieve higher productivity, reduce total cost of ownership, and achieve lasting operational excellence. We believe that choosing the right tyre begins with understanding the terrain and ensuring that load capacity is perfectly matched to the equipment’s gross vehicle weight rating.

    We are also enhancing dealer networks and after-sales support to help contractors and fleet operators reduce total cost of ownership, ensuring it captures both immediate and long-term growth opportunities.

    Q. Off-highway equipment operates under extreme conditions involving heavy loads, abrasive terrain, and long operational hours. What engineering principles guide BKT’s approach to designing tyres capable of delivering durability, traction, and efficiency in such challenging environments?

    The OTR tyre market is experiencing strong growth driven by large-scale national development projects and rising equipment demand. Tyre manufacturers are also focusing on advanced rubber compounds and improved tread designs that enhance cut resistance and traction on rough terrains. Additionally, sustainability is emerging as a key priority, driving a stronger focus on longer-lasting tyres and the adoption of more environmentally conscious materials and processes.

    With this blend of market diversification, product excellence, and deeper vertical integration, we remain agile, leverage our global strengths, and continue delivering meaningful value as the industry evolves.

    What truly differentiates BKT is our strong foundation of vertical integration, which gives us complete control over quality, and innovation at every stage of production. From in-house carbon black manufacturing to our mold and drum production units and state-of-the-art R&D facilities, this integrated ecosystem allows us to achieve consistency, efficiency, and faster innovation cycles. This end-to-end integration not only ensures that BKT maintains stringent quality standards but also enables us to innovate swiftly in response to market needs.

    Q. BKT has built a strong global reputation in the off-highway tyre segment, particularly in agriculture and construction equipment. How is the company continuing to strengthen its leadership in this niche while responding to evolving customer expectations?

    BKT Tyres has built a presence globally by following our core philosophy of offering the right tyre for the right application. This approach, engineering tyres precisely for the machine, terrain, and operating conditions, has helped us consistently deliver superior performance, safety, and efficiency across construction, mining and industrial sectors.

    As the demand continues to grow, this commitment matters more than ever. As the country’s only All Steel radial tyre manufacturer, BKT Tyres is uniquely positioned to lead with confidence and support the growing needs of our customers with solutions that are stronger, more reliable, and built for the future.

    Q. Under its Vision 2030 roadmap, BKT has begun expanding into on-highway tyre categories, including commercial vehicle and two-wheeler tyres. What strategic opportunities motivated this move beyond the company’s traditional off-highway focus?

    BKT Tyres continues to invest in capacity expansion, automation, green energy, and product diversification to meet the growing global demand. As part of this strategy, we are enhancing our capabilities by installing additional machinery and advanced systems to boost our capacity for our on-road segment.

    We have recently announced our entry into India’s on-highway tyre segment, marking a strategic expansion beyond our established leadership in Off-Highway Tyres. This move represents a significant step in our long-term growth roadmap as we expand our role across India’s broader mobility ecosystem.

    This new portfolio includes purpose-built tyres for Two Wheelers and Medium & Heavy Commercial Vehicles, reinforcing our commitment to India’s rapidly evolving mobility ecosystem. Through this expansion, BKT Tyres is strengthening its ability to support the entire value chain of infrastructure development. This diversified approach allows us to reach new customers and strengthen our presence across multiple segments.

    Q. BKT has also been expanding into rubber tracks and advanced mobility solutions for heavy machinery. How do you see these technologies complementing traditional tyre solutions in modern equipment design?

    Rubber track solutions are designed to deliver outstanding traction and stability, ensuring consistent productivity in demanding operations. The tread pattern ensures excellent traction and ride comfort, with an optimized shape for enhanced flexibility.

    By combining cutting-edge technology with real-world application insights, BKT Tyres continues to create solutions that maximise performance, efficiency, and longevity. These solutions complement our tyres by offering application-specific advantages across different terrains and operating conditions.

    Q. BKT has built a strong presence across global markets, supplying tyres to agricultural, construction, and industrial sectors worldwide. What opportunities do you see in emerging markets where infrastructure development is accelerating?

    BKT Tyres is already present in 163 countries, making it a truly global player in the OTR tyre segment. Building on this strong international footprint, we continue to actively explore growth opportunities across existing and new markets.

    We are focusing on project procurement specialists who can benefit from our high-performance, reliable OTR tyre solutions. We aim to strengthen our market presence while supporting customers with products that deliver consistent performance and long-term value.

    Q. As industries such as construction, mining, and agriculture continue to evolve with larger machines, higher productivity expectations, and increasing sustainability requirements, the role of tyre technology is becoming more critical than ever before. In this context, how do you envision the future of the off-highway tyre industry evolving over the next decade, and what role will innovation and advanced materials play in shaping the next generation of mobility solutions for heavy equipment?

    The tyre industry is experiencing strong and sustained growth driven by a rise in infrastructure development, increased mechanisation, and activity in mining, construction and material handling sectors. Major industry trends include the adoption of advanced materials, smart tyre technologies, sustainability-led manufacturing practices, and a preference for premium long-life tyres that lower the total cost of ownership. Together, these advancements are redefining the competitive landscape and elevating global benchmarks for reliability and efficiency in the off-highway tyres industry.

    With this blend of market diversification, product excellence, and deeper vertical integration, we remain agile, leverage our global strengths, and continue delivering meaningful value as the industry evolves. With strong government initiatives supporting infrastructure, agriculture, and mining, we foresee significant growth, and a strong upward trajectory for the industries.

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